What We Value

We seek to not only enrich the lives of our customers through incredible home entertainment experiences, but also our brands and distributors through a comprehensive set of values, guiding every decision we make at 11TC.

Quality

High-value products and solutions that deliver unsurpassed entertainment for our customers.

Efficiency

Concise, accurate and meaningful strategies, tactics and communications that can be easily understood and executed in today’s ever-changing marketplace.

Accessibility

Responsive, friendly communication. Technology is meant to be fun, not stressful.

Driven

Our team is primed to help partners excel, driven by an urge to be the best.

Profitable

Economics fuel our shared growth, creating future opportunities for all of stakeholders.

Fun

Life is short and we enjoy the journey – from solving problems to celebrating the wins, and everything in between.

Our Leadership

Rob Standley

VICE PRESIDENT & GM
Strategic and accomplished consumer electronics executive with proven leadership in Management, Merchandising, Marketing, Product Development and Omni-Channel Sales and Service. Still passionate about CE as an end user, rolls up his sleeves and installs his own tech with a critical eye on performance, design and the user experience.

Currently on Repeat:
tool – Fear inoculum
Favorite Film not Named Die Hard:
braveheart

Joe Petrillo

VICE PRESIDENT OF SALES

Driven Sales Leader & Entrepreneur with a demonstrated history of working in the consumer electronics industry. Strong business development professional skilled in Sales, Marketing, Multi-Channel Distribution and Customer Service.

Currently on Repeat:
FRANK SINATRA AND ABOVE & BEYOND
Favorite Film not Named Die Hard:
SCARFACE

Keith Haas

NATIONAL SALES MANAGER, ESOTERIC AND TEAC AUDIO

Keith has spent his entire career within the consumer electronics industry where he has worked in sales management for a number of prominent manufacturers; most notably with Onkyo USA Corporation where for over twenty years he led the Integra sales division.  In more recent years he has turned his attention towards high-end two-channel audio, overseeing the furthering development of both the Esoteric and Teac brands in the North American marketplace.

Currently on Repeat:
The Beatles – “A Day In The Life”
Favorite Film not Named Die Hard:
GLADIATOR

Robert Vieira

SENIOR PRODUCT MANAGER

Robert was among the first in the nation to achieve the Custom Electronics Design and Installation Association (CEDIA) Designer Certification. His deep understanding of sound systems was further reinforced by attending workshops across the country hosted by industry experts such as Anthony Grimani (Dolby Labs, Lucasfilm THX). In his free time, he has performed live in major cities throughout the US including New York, Chicago, and Dallas, as well as donating his personal time for entertaining US Troops in the Middle East (Qatar and Kuwait).

Currently on Repeat:
Opeth – Ghost Reveries
Favorite Film not Named Die Hard:
TERMINATOR 2: judgment day

Rolf Hawkins

PRODUCT MANAGER

A veteran industry insider, Rolf worked on product planning and marketing for cutting edge technologies like the first consumer recordable DVD solutions, Blu-ray, and the world-famous line of Kuro plasma TVs. More recently he’s been integral in guiding Onkyo Home Entertainment in developing their next generation of Onkyo, Integra and Pioneer Elite AVRs. Raised on classical, but eats heavy metal for breakfast, he’s obsessed with precision in audio and video reproduction…and is not as scary in person as he looks in pictures.

Currently on Repeat:
Rein Raus – Rammstein
Favorite Film not Named Die Hard:
Seven Samurai